Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Quality content is key, and if you’re a business professional you have lots to offer based on expertise in your field.
Here are 10 reasons why you might want to use that expertise to keep your business blog active.
1. Drive Traffic to Your Business Website
Customers who read your blog are 97% more likely to click on your website. That improves your website’s search engine optimization (SEO) making your website more likely to rise to the top of organic searches. In addition, the more you blog, the more traffic you get. Here are five steps to build a website if you haven’t got one yet.
In addition, blog sites that post daily get almost double the traffic than sites that post monthly or less.
2. Inform Customers About the Good Work You Do
85% of customers like companies that give back, and more than half of all small businesses donate to charity. In fact, small businesses typically share about 10% of their money, time or goods to benefit others; 90% of their contributions stay in the local community.
However, many of those same businesses forget to share that fact. Failing to write a blog post about your community contributions means you’re missing out on new customers who would be drawn to your business if they only knew.
Take this opportunity to write a blog post about a community project your business has supported and why.
3. Share Testimonials to Earn the Trust of New Clients
92% of customers trust ...