Brand development is a strategic process of creating and distinguishing your company's image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.
Brand strategy develops in stages:
The first phase is getting your brand strategy right and aligned with your business objectives.
Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.
Finally, there is the phase of strengthening your newly developed or updated brand.
Why You Need A Brand Strategy
We live in a world that is driven by perception and brands represent customers’ opinion of a company’s credibility, products, reputation and customer experience. A brand strategy is essential because it provides clarity about the competitive landscape, market position and customer expectations. This information is critical to develop effective marketing strategies and to fine-tune marketing messages to maximize your competitiveness and build strong brands. Branding significantly enhances the brand’s market performance and profitability by improving name recognition, building credibility and trust, increasing advertising effectiveness and inspiring employees.
How We Can Help
Uplight Digital Marketing Agency helps businesses of all types develop their brand strategy by learning about their business, history, and goals. We understand that branding goes way beyond just a business logo or color scheme.
We develop brand strategies that clearly identify short-term and long-term goals, communication channels and impact on brand equity. The brand message is refined to make sure it is aligned with the mission and values of the brand. A clear brand message is a key to bridge the gap between brand strategy and brand messaging.
We start by learning about you, what makes your business unique, your strengths and weaknesses, competition, target audience, and opportunities.
We perform a comprehensive review of your marketing communications to evaluate your existing brand identity.
We review the brand’s value proposition as well as positioning.
We identify and define attributes that set your brand apart from competitors and how to leverage these attributes to gain a sustainable competitive advantage.
We use our keen understanding of digital, social and mobile marketing as well as traditional marketing to develop a brand message that is consistent and coherent with the overall brand strategy.
We review visual identity elements such as logos, taglines, and colors to make sure they align with your business objectives.
We then develop a comprehensive branding strategy and a new brand identity incorporating changes identified by the brand audit and discovery sessions.
We make sure that marketing strategy is aligned with the branding strategy.
To find out more about Uplight Digital Marketing Agency's brand development, please feel free to book a discovery, gratis!
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