Your website is the single most important marketing tool and employee you possess. It’s where the universe finds you, and where you tell the world why they should choose you over your competitors. It is the around the clock support staff, sales staff and lead generator when done right. Your website is ground zero for all your marketing efforts – the goal is to drive all of your leads there and convert them into customers.
SEO = Search engine optimization.
SEO is the art and science of getting pages to rank higher in search engines such as Google.
Why is this so important? The beauty of SEO is that you are finding organic (vs. paid for) leads that have a better chance of converting into customers.
SEO statistics are compelling: More than 2/3’s of clicks from webpage search results go to the top five results on the SERP (Search Engine Results Page). But over 90% of website content never gets traffic from Google searches, which means you can vastly improve your chances of being found by implementing a solid SEO strategy.
The average small business in the US spends close to $500 month on SEO alone – and that does not include the marketing efforts that go into the copy of your website. However, in order to maximize the effectiveness of your SEO, it needs to work in concert with your marketing copy.